SoHo · Manhattan · New York City

Now Now

4/5·$$ · from $220/night· 338 Bowery, New York, NY 10012

About Now Now

Now Now brings mid-range comfort to SoHo, putting Manhattan's best dining, transit and landmarks within easy reach. Book direct through the same partner that powers GoVisit.Guide — no booking fees, free cancellation on most rates.

Cast-iron architecture, luxury flagships, and art galleries below Houston Street.

Location & transit

Nearby landmarks

  • SoHo flagship shopping2 min walk
  • Washington Square Park8 min walk
  • Little Italy5 min walk

Nearest subway

6NRWCEBDFM

Airports

  • JFK (JFK)~45 min
  • LaGuardia (LGA)~35 min
  • Newark (EWR)~35 min

Amenities

  • Free WiFi
  • Breakfast available
  • Fitness center
  • 24-hour front desk
  • Air conditioning
  • Non-smoking rooms

Check-in & policies

Check-in
From 3:00 PM
Check-out
By 11:00 AM
Children
Welcome
Pets
Check with hotel

Frequently asked questions

Where is Now Now located?

Now Now is located at 338 Bowery, New York, NY 10012, in the SoHo neighborhood of Manhattan. Nearest subway lines: 6, N, R, W, C.

What's nearby?

Walking distance to SoHo flagship shopping (2 min), Washington Square Park (8 min), Little Italy (5 min).

How far from the airport?

JFK (JFK) is about 45 minutes. LaGuardia (LGA) is about 35 minutes. Newark (EWR) is about 35 minutes.

What time is check-in and check-out?

Standard check-in is from 3:00 PM and check-out by 11:00 AM. Early check-in and late check-out are subject to availability.

How much does Now Now cost per night?

Nightly rates typically start around $220. Final pricing depends on dates, availability and any applicable taxes or destination fees — always confirm the total on the booking page.

More hotels in SoHo

From

$220/night

Check availability